I'm Alberto Cano. Global Head of Digital Marketing & eCommerce at Pacha Group. Over 10 years turning strategy, data and creativity into results. Based in Ibiza.

Alberto Cano
Marketing digital y estrategia para eventos

My way of working:
build business, create value
and have fun. That is how I have been filling dance floors for over 10 years.

10+years in digital marketing
2018at Pacha Group
4online stores launched
6figure online revenue from zero

Career

From software and eCommerce startups to leading digital marketing at Pacha Group.

Pacha Group

Global Head of Digital Marketing & eCommerce · 2018 – present. Strategy and execution of all the group's digital marketing.

Digital strategyPerformanceBrandingSocialSearchProgrammaticDirect buyingeCommerceROIMeasurement

Consulting

Since 2014, alongside, I support other businesses with strategies tailored to their resources: results on tight budgets.

IbizaStrategyTailored plansTight budgetsCampaignsMeasurementOptimisationGrowth

Joumma Bags

eCommerce Director · 2014 – 2018. From zero online sales to six-figure revenue with a team of 5.

4 online stores4 marketplacesB2B platformGoogle ShoppingGoogle AdsFacebook AdsEmail marketingSEO

Mabisy

Digital Marketing Manager · 2013 – 2014. I built the marketing department of this eCommerce software startup.

Marketing planLead generationAutomationCRMA/B testingSEOEmail marketingAnalytics

Education

Master's in Digital Business (ESIC) and Business Administration degree (Universitat de València). Spanish, Catalan and English.

ESICUniversitat de ValènciaDigital BusinessBusiness AdministrationGoogle Ads advancedSpanishCatalanEnglish

Leave me a message

    Shall we talk?


    I'd love to hear about your project.
    Let's share ideas.

    Alberto Cano

    Digital Marketing

    Events and entertainment

    Alberto Cano

    Ibiza

    Valencia

    © 2026 Alberto Cano. All rights reserved. · Legal notice · Privacy · Cookies