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Hi, I'm Alberto, specialist in digital marketing for events and entertainment. Strategy, data and creativity to grow events in a smart way.

Alberto Cano
Marketing digital y estrategia para eventos

My goal is simple:
turning attention into attendance.
I'm not interested in making noise, I'm interested in filling the dance floor, the room or the venue.

Shall we talk? Shall we talk?

What drives results

Over 10 years promoting music events, working with major artists, promoters and venues.

Strategy

Strategy

I plan who to talk to and how: positioning, audience and funnel, from first impression to ticket sold.

Planning Funnel Message Target audience Positioning Roadmap Conversion Segmentation Value proposition User experience
Marketing

Marketing

Campaigns and content that build the brand and create demand before tickets go on sale.

Strategy Audiences Segmentation Digital funnel Communication Creativity Branding Content User experience Optimisation
Paid Media

Paid Media

Meta, TikTok and Google Ads focused on selling tickets: targeting, creatives and ROAS-driven scaling.

Meta Ads TikTok Ads Google Ads Creatives Audiences Testing ROAS Segmentation Retargeting Scaling
Data

Data

Measurement and dashboards to know what works, which market buys and when to act.

Analytics Tracking Events Performance Dashboards Attribution User patterns Key metrics Insights Continuous optimisation
Technology

Technology

Tracking, ticketing and CRM integrations and automations so your data flows.

Tracking Data Layer Integrations Automation APIs CRM Analytics Events Advanced measurement Technical optimisation

Leave me a message

    Controller: Alberto Cano. Purpose: replying to your enquiry. Data will not be shared with third parties unless legally required. You can exercise your rights by writing to hola@albertocano.com.

    Shall we talk?


    I'd love to hear about your project.     Let's share ideas.

    Alberto Cano

    Digital Marketing

    Events and entertainment

    Alberto Cano

    Whatsapp Whatsapp

    Marketing designed to get you there first, not to follow the rest.

    Ibiza

    Valencia

    Contact

    +34 610 500 856

    hola@albertocano.com

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